The eMarketing Playbook
eMarketing Crash Courses for Small Business Owners
The purpose of the eMarketing Playbook is NOT to teach you “everything you need to know about digital marketing” or make you into a certified “social media marketer”… Instead, the intent of the eMarketing Playbook is to empower Small Business Owners / Entrepreneurs with the knowledge necessary to ask more intelligent questions of their (potential) marketing partners and efficiently explore the proper marketing channels that appeal to their desired target demographic.
As the digital landscape is very diverse, it is more advantageous to “fish with a net” and utilize an “all of the above” approach than to simply stick with what is known and comfortable. Through these sessions, my hope is that you will gain an understanding of how powerful these marketing tools are and how incredibly complex the landscape can be.