#001: Psychology of Sales

From Simon Sinek and Robert Cialdini to Amanda Palmer and Gary Vaynerchuk, this session discusses the principles of influence that can and should be used in your sales and marketing.
The purpose of the eMarketing Playbook is NOT to teach you “everything you need to know about digital marketing” or make you into a certified “social media marketer”… Instead, the intent of the eMarketing Playbook is to empower Small Business Owners / Entrepreneurs with the knowledge necessary to ask more intelligent questions of their (potential) marketing partners and efficiently explore the proper marketing channels that appeal to their desired target demographic.
As the digital landscape is very diverse, it is more advantageous to “fish with a net” and utilize an “all of the above” approach than to simply stick with what is known and comfortable. Through these sessions, my hope is that you will gain an understanding of how powerful these marketing tools are and how incredibly complex the landscape can be.
From Simon Sinek and Robert Cialdini to Amanda Palmer and Gary Vaynerchuk, this session discusses the principles of influence that can and should be used in your sales and marketing.
A great brand starts with a great name, clear, concise mission statement, and a simple, creative one color vector logo… Great brands are functional, unique, creative, and timeless.
Is your website just a digital brochure, or a 24/7 Sales Rep? An effective website must load quickly, have clear messaging, communicate to a target audience, and call users to action.
There are many options when it comes to Shopping Carts, from full content management systems to open source software. But what is the difference and which one is right for each application?
Email marketing is dead… Except that it isn’t. Statistics show that a properly designed email marketing campaign is far more effective that any social media campaign. And numbers don’t lie…
What is the difference between Facebook, Twitter, Instagram, Pinterest, LinkedIn, SnapChat, Vine, YouTube, & Tumbler? Which one has the greatest ROI? What is the target demographic of each one?
Search Engine Optimization is extremely complicated and can be incredibly expensive if you’re not working with the right partners. Here are some tips to take care of basics.
Crowdfunding can be a great way to both test the market conditions for your product as well as raise the capital necessary to fund your product! But which crowdfunding site should you use? Kickstarter, Ingiegogo, GoFundMe, etc?
Leveraging video in your marketing efforts could make all the difference. Whether your an electrician or selling razor blades, there are many different ways that video marketing can work to boost your brand and increase revenue.
Print collateral is dead. Except for business cards, sales sheets, yard signs, billboards, banners, window decals, car magnets, flags, and retractable marquees. Other than these, print collateral is dead.
Hi. My name is Omar Jesus Bravo and in life, I serve many different roles: I am a Computer Engineer, a Marketing Consultant, an Educator, and a Christ Follower. I am a husband to an amazing wife and a father to two wonderful daughters. I am a Web Designer and a Wedding Officiant. But at my core,
Lucky for me, everybody has a story. They just might not know it. Yet.
Over the past several years, I have helped numerous Small Business Owners and Entrepreneurs tell their stories… From a chef, an artist, a mechanic and a dentist, to a start-up church and a non-profit org. As such, I’m confident I can help you tell your story too.